Ben's News

Wednesday, November 29, 2006

E-Looking but Little E-Buying on Monday (NYTimes, 11/24/06)

November 24, 2006
E-Looking but Little E-Buying on Monday
By LOUISE STORY and MICHAEL BARBARO
Petco.com will offer 25 percent discounts, Barnesandnoble.com will give away a travel bag for every $75 purchase and Adidas.com will waive shipping fees on Monday, a day widely touted as the biggest of the year for online merchants.

But is it?

The aggressive marketing tactics — from deep one-day discounts to gifts with purchase — have touched off a lively debate in retailing on the significance of Cyber Monday, as industry boosters now call the Monday after Thanksgiving.

The data from 2005 tell two stories. More consumers visited online retail sites on Cyber Monday than on any other day during the last holiday season, according to Nielsen/NetRatings, which tracks online traffic.

But there was a catch: most were not ready to buy.

As a result, Cyber Monday was only the ninth biggest day for online holiday spending. The top day was Monday, Dec. 12, when consumers forked over $556 million, compared with just $484 million on Cyber Monday, according to comScore Networks, which tracks Internet traffic and purchases.

“Cyber Monday is more hype than reality,” said Marshal Cohen, chief industry analyst at the NPD Group, a retail research firm.

And at least one major online retailer appears to agree, conspicuously sitting out Cyber Monday: Amazon.com, the nation’s biggest Web merchant, is offering no special discounts that day.

Even so, the debate has done little to diminish the industry’s obsession with Cyber Monday, so christened in 2005 by Shop.org, the online retail arm of the National Retail Federation, a trade group.

Shop.org leaders observed that online retailers recorded strong traffic on the Monday after Thanksgiving, when consumers returned to work — and high-speed Internet connections — and spent the day browsing shops online and making their wish lists.

In response, retailers began viewing the day as their best chance to hook online shoppers — an increasingly important slice of the retail industry — and keep them coming back throughout the season.

Only a handful of companies offered special Cyber Monday promotions last year, but dozens of online retailers are expected to participate this time around. “You are going to see a much larger surge this year,” said John Lazarchic, vice president of e-commerce at Petco.

Barnes & Noble is selling half-price DVDs, including “Charlie and the Chocolate Factory” and “The Gilmore Girls.” Home Depot is knocking $50 off the price of a Polaroid 5.1 megapixel camera and MP3 player and $30 off Black & Decker blenders. HSN, the TV shopping network owned by IAC/Interactive, is offering free shipping on hundreds of items with purchases of more than $75.

“When this traffic comes, we don’t want it leaving without making a purchase,” said Jon Kapplow, vice president of multichannel marketing for HSN.com.

That was the problem in 2005. Retailers reported that their sites bustled with traffic as customers jumped online to avoid having to wait in lines. Nielsen NetRatings said at least 27.7 million Americans browsed shops online.

But scores of shoppers left the sites without buying anything.

“When it got named ‘Cyber Monday,’ somehow that got translated to mean the highest day,” said Gian M. Fulgoni, chairman of comScore Networks. “I think there’s been a little goosing of the importance of these days.”

The bulk of holiday spending, he said, occurs in December, not in the last few days of November, though retail analysts disagree about which day is the biggest. Coremetrics and MasterCard each recorded Dec. 5 as the biggest day for purchases. But comScore said it was Dec. 12, and NPD announced it was Dec. 19. The disagreement is caused in part by different policies on when a sale is recorded — when the purchase is made or when the goods are shipped.

Retailers acknowledge that Cyber Monday is as much about promoting merchandise as selling it. “From a P.R. standpoint, naming the day and creating some promotion around it, that helps,” said Greg Foglesong, director of multichannel marketing for Home Depot Direct.

Home Depot did not offer online promotions on Cyber Monday last year, but the retailer plans to do so this year. “We’ve recognized that there’s a buzz around the event, and we want to make sure that we are a destination on that very important day,” Mr. Foglesong said.

Merchants said that with or without their marketing, consumers were turning Cyber Monday into a major event in retailing.

HSN, for example, did not promote Cyber Monday last year. But its Web site saw a dramatic surge in traffic, with the Monday after Thanksgiving becoming the second-most-active day for the site of 2005, said Mr. Kapplow of HSN.

To create even more traffic, HSN will heavily promote its site this year. About a third of HSN.com’s home page will be filled with an ad about the site’s free shipping offer. HSN is also promoting free online shipping on its TV network, and the company is rolling out thousands of videos featuring its products on Google Video over the next several weeks.

Even companies that struggled to convince consumers to buy online last year are trying again in 2006. Danskin is offering free shipping and 25 percent off purchases of more than $100, up from 20 percent off in 2005.

“You don’t have to manage your way through the crowds, you don’t have to worry about finding that item you saw online,” said Eric Nadler, vice president of e-commerce for Danskin. “You can do it at your convenience.”

Meaning, of course, at work.

Corruption Scandal at Top Tests Taiwan’s Democracy (NYTimes 11/25/06)

November 25, 2006
Corruption Scandal at Top Tests Taiwan’s Democracy
By JIM YARDLEY
TAIPEI, Taiwan, Nov. 18 — At times, Taiwanese politics is a blend of opera and blood sport, and this is one of those times. Scandal and outrage, lying and humiliation — all of it messy and delivered in a loud, public fashion — are consuming political life here, as a virtual death watch has settled over the second term of President Chen Shui-bian.
Mr. Chen, who once aspired to be Taiwan’s George Washington, is now accused of being its Boss Tweed. Prosecutors have implicated him in a fake receipts scandal and are planning to put his wife on trial next month. The rival Nationalist Party, salivating over Mr. Chen’s troubles, is facing its own scandal, as prosecutors say they are investigating the party’s presumptive 2008 presidential candidate for his own fake receipts.
Taiwan’s partisan newspapers have been filled with so many suggestive details — a reportedly ill-gotten Tiffany diamond ring, to name one — that the noise and acrimony have obscured the more elemental issue that the island’s young democracy is being severely tested.
“In 10 years, when we look back, this could be a turning point for Taiwan’s democracy to become mature,” said Emile C. J. Sheng, a political science professor at Soochow University. “Right now, it is a disgrace, and it is quite humiliating. But once we get past this, I think Taiwan’s politics will get a lot cleaner.”
Politically, Taiwan’s symbolic power has always been as a democratic counterpoint to China. But democracy in Taiwan remains a work in progress that has been repeatedly challenged during Mr. Chen’s tenure. The pivotal recent event occurred Nov. 3 when a prosecutor in Taipei, the capital, indicted the first lady and also announced that Mr. Chen, immune from prosecution as president, could face charges after he left office. For a judicial branch regarded as a weak constitutional pillar, it was a historic moment.
“This is very hard evidence that at last we have a fair and independent-minded judicial branch,” said Hwang Yih-jiau, an opposition legislator with the People First Party and a critic of the president. “The principle of separation of power has taken root in Taiwan.”
Equally important, many analysts say the intense news media and prosecutorial focus on government accounts, and on how elected officials use them, has set a precedent that will bring more sunshine into the system. “I think members of future first families will be a lot more careful,” said Chao Chien-min, a political analyst at a Taipei research institute.
[For the immediate future, though, Taiwan’s political scene will remain in turmoil. On Friday, the “pan blue” camp, made up of lawmakers from the Nationalist Party and the People First Party, tried to pass a motion for a nationwide recall referendum against the president. The bill failed to get the required two-thirds majority because lawmakers from Mr. Chen’s Democratic Progressive Party remained unified behind him.]
Mayoral races on Dec. 7 in Taiwan’s two largest cities, Taipei and Kaohsiung, will serve as barometers of the public mood toward Mr. Chen and his Democratic Progressive Party.
Then there is the corruption trial of the first lady, Wu Shu-chen, to begin Dec. 15. Mr. Chen has said he will leave office if his wife is convicted. Her trial will focus on the roughly $424,000 the couple collected from an executive “state affairs” fund.
To get the money, they submitted personal receipts gathered from friends and family. Mr. Chen has admitted initially lying to prosecutors about the receipts. But he has since explained on live television that the receipts were a bookkeeping necessity that enabled him to use state money for secret diplomacy — for which there are no receipts.
His defenders note that before Mr. Chen took office in 2000, presidents were not required to submit receipts to use such discretionary funds. They say prosecutors presented no evidence that Mr. Chen had used any of the money for personal gain. They also say Taiwan’s unique international isolation, defined by its tense coexistence with China, makes confidentiality essential when a president wants to engage in diplomacy.
“Only the Taiwanese people and politicians can understand the importance of keeping things completely confidential,” said Hsiao Mei-khim, a Democratic Progressive Party lawmaker who is an ally of Mr. Chen.
His critics, though, say the receipts scandal is just the latest example of what they describe as a pattern of corruption by the first family. This summer, prosecutors charged Mr. Chen’s son-in-law with insider trading in a case that is still pending. The first lady has already been investigated — and cleared of any wrongdoing — after she received gift certificates from a department store seeking government approval for a change of ownership.
With so much baggage, Mr. Chen’s secret diplomacy explanation in the receipts scandal has rung hollow to critics and much of the public. Polls place the president’s approval ratings at record lows.
The scandal has also focused public attention on Mr. Chen’s marriage, as several lawmakers have questioned the scruples of the first lady. She grew up as a doctor’s daughter while Mr. Chen was dirt poor. Early in Mr. Chen’s political career, Ms. Wu was paralyzed after being struck by a car during a political rally. The police ruled it an accident, but many people in the Democratic Progressive Party believe that it was an assassination attempt against Mr. Chen.
As first lady, Ms. Wu has attracted whispers for her penchant for luxury. One of the receipts in the scandal was for a Tiffany diamond ring valued at more than $30,000. Newspapers have reported that a Taiwanese sea cargo company had originally given jeweled watches to Mr. Chen’s son for his wedding. But the family had returned the watches for a ring reportedly fitted for Ms. Wu.
Elected officials are allowed to accept gifts in Taiwan, but the ring has angered some of Mr. Chen’s allies because the sea cargo company had business with the state. “It’s a political question, it’s a moral question, but it’s not a legal question,” Ms. Hsiao said. “We think it was very poor political judgment to take this kind of gift or live a lifestyle like that.”
Public revulsion over the different scandals peaked late this summer when a former chairman of the Democratic Progressive Party organized enormous demonstrations in Taipei calling for Mr. Chen’s resignation. At one level, the protests represented democratic free speech. But some here worried that they might overwhelm Taiwan’s democratic institutions, the way similar protests prompted the recent “soft coup” in Thailand or have toppled presidents in the Philippines.
“We worried that if the demonstrations succeeded it would not be good for Taiwan’s democracy,” said Antonio Chiang, a former member of Mr. Chen’s government who had been a dissident in Taiwan’s pre-democracy era. “It would be like Thailand. But when the indictment came out, suddenly all these demonstrations went silent.”
Mr. Chiang added: “Democracy without rule of law is very dangerous. Now, we are going to have rule of law.”
Mr. Chen’s election in 2000 was historic because it ended more than five decades of rule by the Nationalist Party. But many analysts say that many democratic values have not fully taken hold, and also blame the rival political camps for taking a zero-sum attitude toward politics and governing.
The Nationalists never seemed to accept Mr. Chen’s legitimacy as president, political observers say, even as the Democratic Progressive Party, or D.P.P., remained deeply distrustful of its rivals. Political analysts say that Mr. Chen exacerbated this poisonous partisanship with his different political efforts to push for Taiwanese independence.
The question now is whether Mr. Chen will serve until his term ends in the spring of 2008. His party is disappointed, even disgusted, with him but has remained unified enough to fend off recall efforts. However, Mr. Chen’s support could disintegrate if his party suffers in the mayoral elections, particularly in Kaohsiung, its stronghold.
For now, the D.P.P. is pointing at the Nationalist Party’s likely 2008 presidential nominee, Ma Ying-jeou, who is also mayor of Taipei. Prosecutors are investigating whether Mr. Ma also wrongly submitted false receipts for public money. Mr. Ma has claimed his innocence and described the irregularity as an error by a clerk.
One way that some Taiwanese have reassured themselves is to note that none of this — a public demonstration against a president, an indictment against the first family — could have happened across the strait in nondemocratic China. Indeed, that point has been made by a handful of bloggers in China who have watched Taiwan’s democratic convulsions not with disgust but with admiration.
Mr. Chiang, the former dissident, agreed but said Taiwan still had work to do. “We still have a lot to learn,” he said. “Democracy is not so easy.”

Seeking Executive to Tame the Digital Future (NYTimes, 11/26/06)

November 26, 2006
Media Frenzy
Seeking Executive to Tame the Digital Future
By RICHARD SIKLOS
WANTED Digital media genius to guide a nimble — or at least we like to think we are — media giant through transformation from analog to digital in all its gory glory.
JOB DESCRIPTION To take all the stuff we produce for other formats, like TV or print or film, and figure out how to shovel it onto the Internet in a way that makes money.
QUALIFICATIONS The ideal candidate might also have ideas for ways to make a few dollars online that don’t directly stem from our so-called traditional media businesses. (You know — like that whole user-generated thing that the kids are doing. P.S., loved the video clips about how Mentos and Diet Coke mixed together create a chemical reaction — maybe we can turn it into a prime-time special or a theme park ride financed by these brands?)
COMPENSATION Pretty sweet for as long as you last.
RETIREMENT BENEFITS Well, don’t plan on it.
THE want ad above is a goof, of course, but it roughly sums up the state of play among big media companies’ digital operations.
In the last few weeks, there has been a stampede of change involving the top Internet executives at big media companies. Most significant, Jonathan F. Miller, the chairman and chief executive of AOL, was replaced at that Time Warner division by Randy Falco, a 31-year veteran of NBC Universal; Ross Levinsohn, the wunderkind who helped Rupert Murdoch snag MySpace last year, left the News Corporation two weeks ago and is being replaced by a cousin, Peter Levinsohn, a Fox TV veteran; and Larry Kramer, who built and sold the site MarketWatch, left his job as digital overseer at CBS after the arrival of Quincy Smith, a former investment banker, as his boss.
MTV Networks, meanwhile, recently appointed Mika Salmi, the founder of Atom Entertainment, a Web media company that it acquired, as its latest digital honcho, and NBC Universal has been making all sorts of online moves under the auspices of Beth Comstock, who came from owner General Electric last year to head all things digital there.
Has an archetypal digital genius yet emerged amid all this movement? Not exactly. The screenwriter William Goldman famously said of Hollywood’s hit machinery that “nobody knows anything.” When it comes to the digital machinations of media companies, the new tag line may be that “nobody knows everything.”
In some instances, notably AOL and the News Corporation, the companies in question have decided that their businesses have reached a new phase that would benefit from a different set of skills — in AOL’s case, operations and a heavy focus on ad sales. Elsewhere, including CBS, the digital executives themselves have discovered that the action within a giant media company may not be as much fun as it first seemed.
Michael J. Speck, who runs the media practice at the executive recruiter Heidrick & Struggles, says that roughly three baskets of digital media overseers are in the market. The first is the well-versed old-media executive who both knows how to navigate corporate corridors and run a business but may not be the most Webby person on the squad. Mr. Falco, come on down! (Of course AOL is a bit of an outlier in this discussion because it is such a big business unto itself, let alone as part of Time Warner.)
The second basket contains the Web stars — people like Mr. Salmi and, in a way, Mr. Smith, who has a venture capital background. These stars know how to identify and build Web businesses early.
Then there is the less common “general corporate athlete” (someone like Ms. Comstock), who has a track record of getting things done in a complex company but is neither a seasoned operating executive nor a Web head.
In search of enlightenment, I spoke with three of these former Web gurus — Ross Levinsohn, Mr. Kramer and Jason Hirschhorn, who left Viacom earlier this year after serving as MTV Networks’ first chief digital officer.
Mr. Levinsohn said he was grateful to Mr. Murdoch and his deputy, Peter A. Chernin, for the opportunity, but added that they differed amicably on the next moves to make in the online world and that, ultimately, he was keen to part ways and do something more entrepreneurial.
In Peter Levinsohn, the company is getting an executive with arguably less operational experience than his cousin but someone who has a record of cutting deals to distribute Fox video products on digital services like Amazon, iTunes and AOL. Moreover, people close to the company said Mr. Murdoch would probably invest in whatever Ross Levinsohn did next, though Mr. Levinsohn declined to discuss his plans. “This is not a bad thing for me, or for them,” he said.
In Mr. Kramer’s case, he made a tidy fortune selling MarketWatch and said he had never meant to take a full-time job but had enjoyed “proselytizing” about digital media across CBS and improving its Web sites. The hiring of Mr. Smith, a former Allen & Company investment banker with deep connections in Silicon Valley, came as alarm bells went off throughout media companies when Google swallowed YouTube.
CBS’s emphasis shifted from building assets internally to identifying and becoming involved with the hottest next thing. “If I was 35, I would have stayed,” said Mr. Kramer, who is 56.
Mr. Hirschhorn, who is a couple of decades younger than Mr. Kramer, said he joined Viacom in 2000 after selling a Web design start-up to the company and had never known what it was like to work in a big corporation.
After a few years of working on various online businesses at MTV Networks, it was time for a change. For his part, he yearned to get involved in another start-up or young company. (He says he’s about to take just such a job.) Meanwhile, as is typical of what can happen in these roles, Viacom’s thinking about the position was also changing.
Geoffrey K. Sands, who heads the North American media consulting practice at McKinsey & Company, told me that the tension between old and new in the latest round of digital executive changes might be missing the bigger point.
“There’s a general tendency to focus too much on individuals and make too much of who’s in and who’s out,” Mr. Sands said. “You’re going to need people who are visionary and innovative about the opportunities created by digital media, but I would look less at the individuals and more at the teams they’re putting together.”
Indeed, if the challenges of competing with Internet giants and whiz kids in garages weren’t daunting enough, one of the biggest factors for success in these jobs is organizational: does the anointed guru have the juice to cross over existing divisions and to introduce newfangled businesses that may actually hurt before they help? At NBC, for example, the current lineup of digital and Internet projects — only some of which report wholly to Ms. Comstock — resembles a Tokyo subway map.
In a way, the tenure of a chief digital genius weirdly mirrors the fickle nature of the Web itself: hits can appear very quickly, but only a few stick around for the long haul.

Lure of Great Wealth Affects Career Choices (NYTimes, 11/27/06)

November 27, 2006
Gilded Paychecks
Lure of Great Wealth Affects Career Choices
By LOUIS UCHITELLE
A decade into the practice of medicine, still striving to become “a well regarded physician-scientist,” Robert H. Glassman concluded that he was not making enough money. So he answered an ad in the New England Journal of Medicine from a business consulting firm hiring doctors.
And today, after moving on to Wall Street as an adviser on medical investments, he is a multimillionaire.
Such routes to great wealth were just opening up to physicians when Dr. Glassman was in school, graduating from Harvard College in 1983 and Harvard Medical School four years later. Hoping to achieve breakthroughs in curing cancer, his specialty, he plunged into research, even dreaming of a Nobel Prize, until Wall Street reordered his life.
Just how far he had come from a doctor’s traditional upper-middle-class expectations struck home at the 20th reunion of his college class. By then he was working for Merrill Lynch and soon would become a managing director of health care investment banking.
“There were doctors at the reunion — very, very smart people,” Dr. Glassman recalled in a recent interview. “They went to the top programs, they remained true to their ethics and really had very pure goals. And then they went to the 20th-year reunion and saw that somebody else who was 10 times less smart was making much more money.”
The opportunity to become abundantly rich is a recent phenomenon not only in medicine, but in a growing number of other professions and occupations. In each case, the great majority still earn fairly uniform six-figure incomes, usually less than $400,000 a year, government data show. But starting in the 1990s, a significant number began to earn much more, creating a two-tier income stratum within such occupations.
The divide has emerged as people like Dr. Glassman, who is 45, latched onto opportunities within their fields that offered significantly higher incomes. Some lawyers and bankers, for example, collect much larger fees than others in their fields for their work on business deals and cases.
Others have moved to different, higher-paying fields — from academia to Wall Street, for example — and a growing number of entrepreneurs have seen windfalls tied largely to expanding financial markets, which draw on capital from around the world. The latter phenomenon has allowed, say, the owner of a small mail-order business to sell his enterprise for tens of millions instead of the hundreds of thousands that such a sale might have brought 15 years ago.
Three decades ago, compensation among occupations differed far less than it does today. That growing difference is diverting people from some critical fields, experts say. The American Bar Foundation, a research group, has found in its surveys, for instance, that fewer law school graduates are going into public-interest law or government jobs and filling all the openings is becoming harder.
Something similar is happening in academia, where newly minted Ph.D.’s migrate from teaching or research to more lucrative fields. Similarly, many business school graduates shun careers as experts in, say, manufacturing or consumer products for much higher pay on Wall Street.
And in medicine, where some specialties now pay far more than others, young doctors often bypass the lower-paying fields. The Medical Group Management Association, for example, says the nation lacks enough doctors in family practice, where the median income last year was $161,000.
“The bigger the prize, the greater the effort that people are making to get it,” said Edward N. Wolff, a New York University economist who studies income and wealth. “That effort is draining people away from more useful work.”
What kind of work is most useful is a matter of opinion, of course, but there is no doubt that a new group of the very rich have risen today far above their merely affluent colleagues.
Turning to Philanthropy
One in every 825 households earned at least $2 million last year, nearly double the percentage in 1989, adjusted for inflation, Mr. Wolff found in an analysis of government data. When it comes to wealth, one in every 325 households had a net worth of $10 million or more in 2004, the latest year for which data is available, more than four times as many as in 1989.
As some have grown enormously rich, they are turning to philanthropy in a competition that is well beyond the means of their less wealthy peers. “The ones with $100 million are setting the standard for their own circles, but no longer for me,” said Robert Frank, a Cornell University economist who described the early stages of the phenomenon in a 1995 book, “The Winner-Take-All Society,” which he co-authored.
Fighting AIDS and poverty in Africa are favorite causes, and so is financing education, particularly at one’s alma mater.
“It is astonishing how many gifts of $100 million have been made in the last year,” said Inge Reichenbach, vice president for development at Yale University, which like other schools tracks the net worth of its alumni and assiduously pursues the richest among them.
Dr. Glassman hopes to enter this circle someday. At 35, he was making $150,000 in 1996 (about $190,000 in today’s dollars) as a hematology-oncology specialist. That’s when, recently married and with virtually no savings, he made the switch that brought him to management consulting.
He won’t say just how much he earns now on Wall Street or his current net worth. But compensation experts, among them Johnson Associates, say the annual income of those in his position is easily in the seven figures and net worth often rises to more than $20 million.
“He is on his way,” said Alan Johnson, managing director of the firm, speaking of people on career tracks similar to Dr. Glassman’s. “He is destined to riches.”
Indeed, doctors have become so interested in the business side of medicine that more than 40 medical schools have added, over the last 20 years, an optional fifth year of schooling for those who want to earn an M.B.A. degree as well as an M.D. Some go directly to Wall Street or into health care management without ever practicing medicine.
“It was not our goal to create masters of the universe,” said James Aisner, a spokesman for Harvard Business School, whose joint program with the medical school started last year. “It was to train people to do useful work.”
Dr. Glassman still makes hospital rounds two or three days a month, usually on free weekends. Treating patients, he said, is “a wonderful feeling.” But he sees his present work as also a valuable aspect of medicine.
One of his tasks is to evaluate the numerous drugs that start-up companies, particularly in biotechnology, are developing. These companies often turn to firms like Merrill Lynch for an investment or to sponsor an initial public stock offering. Dr. Glassman is a critical gatekeeper in this process, evaluating, among other things, whether promising drugs live up to their claims.
What Dr. Glassman represents, along with other very rich people interviewed for this article, is the growing number of Americans who acknowledge that they have accumulated, or soon will, more than enough money to live comfortably, even luxuriously, and also enough so that their children, as adults, will then be free to pursue careers “they have a hunger for,” as Dr. Glassman put it, “and not feel a need to do something just to pay the bills.”
In an earlier Gilded Age, Andrew Carnegie argued that talented managers who accumulate great wealth were morally obligated to redistribute their wealth through philanthropy. The estate tax and the progressive income tax later took over most of that function — imposing tax rates of more than 70 percent as recently as 1980 on incomes above a certain level.
Now, with this marginal rate at half that much and the estate tax fading in importance, many of the new rich engage in the conspicuous consumption that their wealth allows. Others, while certainly not stinting on comfort, are embracing philanthropy as an alternative to a life of professional accomplishment.
Bill Gates and Warren Buffett are held up as models, certainly by Dr. Glassman. “They are going to make much greater contributions by having made money and then giving it away than most, almost all, scientists,” he said, adding that he is drawn to philanthropy as a means of achieving a meaningful legacy.
“It has to be easier than the chance of becoming a Nobel Prize winner,” he said, explaining his decision to give up research, “and I think that goes through the minds of highly educated, high performing individuals.”
As Bush administration officials see it — and conservative economists often agree — philanthropy is a better means of redistributing the nation’s wealth than higher taxes on the rich. They argue that higher marginal tax rates would discourage entrepreneurship and risk-taking. But some among the newly rich have misgivings.
Mark M. Zandi is one. He was a founder of Economy.com, a forecasting and data gathering service in West Chester, Pa. His net worth vaulted into eight figures with the company’s sale last year to Moody’s Investor Service.
“Our tax policies should be redesigned through the prism that wealth is being increasingly skewed,” Mr. Zandi said, arguing that higher taxes on the rich could help restore a sense of fairness to the system and blunt a backlash from a middle class that feels increasingly squeezed by the costs of health care, higher education, and a secure retirement. The Federal Reserve’s Survey of Consumer Finances, a principal government source of income and wealth data, does not single out the occupations and professions generating so much wealth today. But Forbes magazine offers a rough idea in its annual surveys of the richest Americans, those approaching and crossing the billion dollar mark.
Some routes are of long standing. Inheritance plays a role. So do the earnings of Wall Street investment bankers and the super incomes of sports stars and celebrities. All of these routes swell the ranks of the very rich, as they did in 1989.
But among new occupations, the winners include numerous partners in recently formed hedge funds and private equity firms that invest or acquire companies. Real estate developers and lawyers are more in evidence today among the very rich. So are dot-com entrepreneurs as well as scientists who start a company to market an invention or discovery, soon selling it for many millions. And from corporate America come many more chief executives than in the past.
Seventy-five percent of the chief executives in a sample of 100 publicly traded companies had a net worth in 2004 of more than $25 million mainly from stock and options in the companies they ran, according to a study by Carola Frydman, a finance professor at the Massachusetts Institute of Technology’s Sloan School of Management. That was up from 31 percent for the same sample in 1989, adjusted for inflation.
Chief executives were not alone among corporate executives in rising to great wealth. There were similar or even greater increases in the percentage of lower-ranking executives — presidents, executive vice presidents, chief financial officers — also advancing into the $25 million-plus category.
The growing use of options as a form of pay helps to explain the sharp rise in the number of very wealthy households. But so does the gradual dismantling of the progressive income tax, Ms. Frydman concluded in a recent study.
“Our simulation results suggest that, had taxes been at their low 2000 level throughout the past 60 years, chief executive compensation would have been 35 percent higher during the 1950s and 1960s,” she wrote.
Trying Not to Live Ostentatiously
Finally, the owners of a variety of ordinary businesses — a small chain of coffee shops or temporary help agencies, for example — manage to expand these family operations with the help of venture capital and private equity firms, eventually selling them or taking them public in a marketplace that rewards them with huge sums.
John J. Moon, a managing director of Metalmark Capital, a private equity firm, explains how this process works.
“Let’s say we buy a small pizza parlor chain from an entrepreneur for $10 million,” said Mr. Moon, who at 39, is already among the very rich. “We make it more efficient, we build it from 10 stores to 100 and we sell it to Domino’s for $50 million.”
As a result, not only the entrepreneur gets rich; so do Mr. Moon and his colleagues, who make money from putting together such deals and from managing the money they raise from wealthy investors who provide much of the capital.
By his own account, Mr. Moon, like Dr. Glassman, came reluctantly to the accumulation of wealth. Having earned a Ph.D. in business economics from Harvard in 1994, he set out to be a professor of finance, landing a job at Dartmouth’s Tuck Graduate School of Business, with a starting salary in the low six figures.
To this day, teaching tugs at Mr. Moon, whose parents immigrated to the United States from South Korea. He steals enough time from Metalmark Capital to teach one course in finance each semester at Columbia University’s business school. “If Wall Street was not there as an alternative,” Mr. Moon said, “I would have gone into academia.”
Academia, of course, turned out to be no match for the job offers that came Mr. Moon’s way from several Wall Street firms. He joined Goldman Sachs, moved on to Morgan Stanley’s private equity operation in 1998 and stayed on when the unit separated from Morgan Stanley in 2004 and became Metalmark Capital.
As his income and net worth grew, the Harvard alumni association made contact and he started to give money, not just to Harvard, but to various causes. His growing charitable activities have brought him a leadership role in Harvard alumni activities, including a seat on the graduate school alumni council.
Still, Mr. Moon tries to live unostentatiously. “The trick is not to want more as your income and wealth grow,” he said. “You fly coach and then you fly first class and then it is fractional ownership of a jet and then owning a jet. I still struggle with first class. My partners make fun of me.”
His reluctance to show his wealth has a basis in his religion. “My wife and I are committed Presbyterians,” he said. “I would like to think that my faith informs my career decisions even more than financial considerations. That is not always easy because money is not unimportant.”
It has a momentum of its own. Mr. Moon and his wife, Hee-Jung, who gave up law to raise their two sons, are renovating a newly purchased Park Avenue co-op. “On an absolute scale it is lavish,” he said, “but on a relative scale, relative to my peers, it is small.”
Behavior is gradually changing in the Glassman household, too. Not that the doctor and his wife, Denise, 41, seem to crave change. Nothing in his off-the-rack suits, or the cafes and nondescript restaurants that he prefers for interviews, or the family’s comparatively modest four-bedroom home in suburban Short Hills, N.J., or their two cars (an Acura S.U.V. and a Honda Accord) suggests that wealth has altered the way the family lives.
But it is opening up “choices,” as Mrs. Glassman put it. They enjoy annual ski vacations in Utah now. The Glassmans are shopping for a larger house — not as large as the family could afford, Mrs. Glassman said, but large enough to accommodate a wood-paneled study where her husband could put all his books and his diplomas and “feel that it is his own.” Right now, a glassed-in porch, without book shelves, serves as a workplace for both of them.
Starting out, Dr. Glassman’s $150,000 a year was a bit less than that of his wife, then a marketing executive with an M.B.A. from Northwestern. Their plan was for her to stop working once they had children. To build up their income, she encouraged him to set up or join a medical practice to treat patients. Dr. Glassman initially balked, but he was coming to realize that his devotion to research would not necessarily deliver a big scientific payoff.
“I wasn’t sure that I was willing to take the risk of spending many years applying for grants and working long hours for the very slim chance of winning at the roulette table and making a significant contribution to the scientific literature,” he said.
In this mood, he was drawn to the ad that McKinsey & Company, the giant consulting firm, had placed in the New England Journal of Medicine. McKinsey was increasingly working among biomedical and pharmaceutical companies and it needed more physicians on staff as consultants. Dr. Glassman, absorbed in the world of medicine, did not know what McKinsey was. His wife enlightened him. “The way she explained it, McKinsey was like a Massachusetts General Hospital for M.B.A.’s,” he said. “It was really prestigious, which I liked, and I heard that it was very intellectually charged.”
He soon joined as a consultant, earning a starting salary that was roughly the same as he was earning as a researcher — and soon $100,000 more. He stayed four years, traveling constantly and during that time the family made the move to Short Hills from rented quarters in Manhattan.
Dr. Glassman migrated to Merrill Lynch in 2001, first in private equity, which he found to be more at the forefront of innovation than consulting at McKinsey, and then gradually to investment banking, going full time there in 2004.
Linking Security to Income
Casey McCullar hopes to follow a similar circuit. Now 29, he joined the Marconi Corporation, a big telecommunications company, in 1999 right out of the University of Texas in Dallas, his hometown. Over the next six years he worked up to project manager at $42,000 a year, becoming quite skilled in electronic mapmaking.
A trip to India for his company introduced him to the wonders of outsourcing and the money he might make as an entrepreneur facilitating the process. As a first step, he applied to the Tuck business school at Dartmouth, got in and quit his Texas job, despite his mother’s concern that he was giving up future promotions and very good health insurance, particularly Marconi’s dental plan.
His life at Tuck soon sent him in still another direction. When he graduates next June he will probably go to work for Mercer Management Consulting, he says. Mercer recruited him at a starting salary of $150,000, including bonus. “If you had told me a couple of years ago that I would be making three times my Marconi salary, I would not have believed you,” Mr. McCullar said.
Nearly 70 percent of Tuck’s graduates go directly to consulting firms or Wall Street investment houses. He may pursue finance later, Mr. McCullar says, always keeping in mind an entrepreneurial venture that could really leverage his talent.
“When my mom talks of Marconi’s dental plan and a safe retirement,” he said, “she really means lifestyle security based on job security.”
But “for my generation,” Mr. McCullar said, “lifestyle security comes from financial independence. I’m doing what I want to do and it just so happens that is where the money is.”